Retailers that deliver on their customers’ expectations and provide them with a seamless shopping experience – whether they are shopping in a store, online or through a mobile device – will win their loyalty and gain a competitive advantage that drives sales, according to new research by Accenture. Based on a poll of 750 consumers in the United States, and an analysis of how top retailers operate across multiple sales channels, the Accenture Seamless Retail Study found that half (49 percent) of...